The Kekako Bitters Branding and Packaging project focused on creating a bold, premium identity for a traditional herbal beverage entering a competitive retail market. The goal was to establish a powerful visual presence that communicates authenticity, quality, and rich heritage while appealing to a modern consumer base.
The scope of work centered heavily on product packaging and label design, crafting a cohesive system that stands out effectively on retail shelves. The design incorporates structured typography, rich cultural patterns, and a commanding color layout that reflects the bold flavor profile of the beverage. In addition to the primary bottle label architecture, the project delivered high-impact commercial posters and marketing collateral designed to establish product credibility and drive brand awareness during the product launch phase.
